Thursday, January 31, 2008

Got a New Website Up

www.gardenwallpublications.com

ok, not new, but I hired the nice guy at Dellinger Technologies to fix the issues with rendering...so it should actually be centered and readable YAY!

Also, a rough draft of www.adelanteforward.com is now live, too.

Tuesday, January 29, 2008

Yuck.

Some sickness in my house recently.

What's going on at GardenWall?

. . .just finished two local projects that I was quite pleased with.
. . . heading to training for a client in Manhattan next week, but don't worry, am bringing my trusty laptop with!
. . .just took over www.bloggingpointers.com

~Allena

Friday, January 18, 2008

Be sure to check out availability dates for the next couple weeks.

I am actively seeking work, as I've found a 2-3 week lag time between seeking and finding, so I'm scheduling work now. However, if you need something before the end of January, let me know, and I'll see if I can work you in!

Monday, January 14, 2008

Two New Clients Fall Out of the Air!

News at 11!

This morning I was happy to have not one but two new clients approach me via telephone within one hour of each other. I was expecting neither and both projects were ones I was quite happy to take on.

Happy Monday!

Friday, January 11, 2008

Just Be Satisfied!

Ahh, we always want MORE don't we? How many times do I have to live my professional dreams to be satisfied? Why do I always want more professionally?

In the last couple months I have procured a high-profile assignment, received paid (freebie) travel opportunities, been paid $80 per hour to edit curriculum on Shakespeare, and did business (bilingually) for a magazine with a subject that is near and dear to me. I also live many women's dream of working from home in a flexible job that pays as well as an out-of-the-house job.

I mean, 5 years ago I would have said "Looks like I made it"- but today all I want is more, more, more!

Is this ambition, or am I simply selfish?

Monday, January 7, 2008

Following are the goals I tweaked over the course of last week. Sorry about all the "xxxxx"- proprietary information!

Business Goals:
Gross 3500 month with part time hours
Grow client base: add 5 repeat customers, keep current 10 repeats
Join orgs: SPAWN, etc
Accept one speaking engagement
Foray into Podcast and Video
Use volunteer match to take on short term writing volunteer opp
Become LLC or LLP (currently sole proprietorship)
Take blog off of blogger- move to something on my own .com
Keep up blogs on Techno and Ping
Learn Digg/Stumble
Start package products: press releases
Read: Copywriters Handbook by Bly
Delineate work v. family time
Keep up Adelante dbase
Keep up my dbase
Diversify into indexing- take class
Cold call/get established with local ad agencies/graphic artists

Writing Goals:
Keep WritersUnbound- 1 year
Finish memoir
Finish novel
Query 2 mags/month (24 total)
Targeted pubs: xxx
One story on xxx
Follow up on xxx
Interview: xxx
Kids Book xxx
Kids Book on xxx
Kids Book on xx
Article: xxx
Article: xxx
Article on xxx(Back to School issue)
Article on xxx
Article: xxx
article xxx
Sell post: xxx
Expand editing by groups, forums, job listings, unions, searches, outsource sites, etc
Blogging goal: get into XXX

Marketing:
Press release About.com?
Ezine articles
Quarterly newsletter
One targeted print or online ad
Put up video
Join alumni assoc & use their tools
Use MerchantCircle tools
Online networking: XXX
Ask for credit on website- recco
Do Google adwords from GoDaddy
Find and advertise in 10 online directories
Go to one local trade/business show (xxx)
December- send out greeting cards
Submit blog to 20 Links under bookmark “business info”
Pin up cards on all boards
Yellow pages/white pages
Form a partnership with another freelancer (graphic designer, web designer)
Listing at xxx.com literary marketplace
Send THANK YOU to each project
Add social bookmarking to all blog posts
Put up ads in xxx.com and xxx.com and keep up
Do a brochure/postcard
Become an Expert at Yahoo Answers and ALLEXPERTS

Saturday, January 5, 2008

Two queries a month?

I made a huge list of goals for the New Year, broken down into Business goals, Writing goals and Marketing goals, and I intend to have every last one crossed off by December.

One of my goals was to query 2x a month. It's January 5 and I've already done both for this month, easily. I'm wondering if it will get harder, or if this is a low ball number.

Thursday, January 3, 2008

Three Updates for Clients

1)
I've updated the sidebar with "off" dates. Don't forget that I guarantee instant availability via phone and email during my set office hours as listing on my website: www.gardenwallpublications.com.

2)
If you're a client looking at hiring me after a long lag time since my application, please don't hesitate to write me. Chances are that I am available. I had anticipated a month of job searching this January, but just picked up to older jobs. Thanks!


3) The website has been updated with new credits.

Wednesday, January 2, 2008

Can This Get Any Better?

I'm sitting here in my warm office, watching snow falling, with my kids playing around me and my husband vegging in the living room.

I'm working on Adelante's January issue.

Good times.